Whataburger x Lainey Wilson

Clients: “What should we do with Lainey to promote the Honey Butter Chicken BIscuit?“
Me: “Doesn’t she have a song called Hang Tight Honey?“

Bryson Schmidt - Copywriter (just this spot)

Anna Crane - Copywriter (rest of campaign)

Kendall Werra - Art director

Michael Anderson - Creative director